Samantha’s student portfolio, UI/UX Design at the University of Central Florida.
For an assignment, I had the exciting opportunity to design a user interface (UI) and user experience (UX) for a brand, culminating in the creation of an application layout complete with wireframes. This project demanded a blend of creativity, technical skill, and attention to detail as I aimed to craft an interface that not only visually captivates but also intuitively guides users through a seamless journey.
To begin, I embarked on a comprehensive research phase, delving deep into the brand’s identity, target audience, and overarching goals. Understanding the essence of the brand and its audience allowed me to tailor the UI/UX design to resonate with the intended users, ensuring that every element of the interface speaks to their needs and preferences.