Non-Profit Marketing Portfolio (2018-2021) – Project Management
Company overview
Community Place is a leading provider of innovative community-based solutions to enhance connectivity, engagement, and well-being among individuals and organizations. We specialize in creating dynamic platforms and spaces that foster meaningful interactions, promote collaboration, and empower communities to thrive.
Project Charter
Community Place Marketing Plan for Community Programs
Project Title: Community Engagement Marketing Initiative
Project Manager: Samantha Dodge
Project Sponsor: Community Place
Project Objectives:
- Develop and implement a comprehensive marketing plan to promote community programs offered by Community Place.
- Increase awareness and participation in community programs by reaching a broader audience.
- Strengthen community partnerships and collaborations through effective marketing strategies.
- Enhance community engagement and involvement in Community Place initiatives.
Project Management Analytics Dashboard
Looker Studio has been instrumental in tracking our current projects within the 2021 date range for our clients. Utilizing my marketing expertise in analystics and Looker Studio dashboard creation, I have created something that allowed us to consolidate project-related data from various sources into a single, accessible platform. With Looker Studio, we can create customized dashboards and reports that visually represent key project metrics such as milestones, timelines, and resource utilization.
Looker Studio Databoard:
Project Management Tracking
Project Timeline:
- Start Date: 11/16/2017
- End Date: Ongoing – 03/01/2021
Big Query Tracking Sheet – Excel/Google Sheets
By inputting data into spreadsheets, I made it possible to perform various analyses, such as sorting, filtering, and generating charts, which unveil trends and patterns crucial for informed decision-making. Real-time collaboration is another compelling reason for utilizing Excel or Google Sheets.
I chose Google Sheets because of it’s compatiabilty with Big Query and Looker Studio. Moreover, it is collaborative and allows team members to work simultaneously on the same spreadsheet, ensuring everyone has access to the most current information, which enhances team productivity.
Smart Filters
Project Scope:
- Conduct a thorough analysis of existing community programs and target audience demographics.
- Develop a detailed marketing strategy outlining specific goals, tactics, timelines, and resources required.
- Implement marketing campaigns across various channels (digital, print, social media, etc.) to promote community programs.
- Monitor and evaluate the effectiveness of marketing efforts through measurable metrics (e.g., attendance rates, survey feedback).
- Collaborate with internal stakeholders (program managers, communications team) and external partners (local organizations, media) to maximize outreach.
Project Deliverables:
- Marketing Strategy Document:
- Target audience analysis
- Key messaging and positioning
- Campaign timelines and milestones
- Budget allocation and resource plan
- Marketing Collaterals:
- Digital advertisements (social media ads, email newsletters)
- Print materials (flyers, posters, brochures)
- Website updates and landing pages
- Implementation Plan:
- Campaign launch schedule
- Resource allocation (staff, budget, tools)
- Communication protocols and reporting structure
Communications Matrix
Roles and Responsibilities:
- Project Manager: Overall project oversight, coordination, and reporting.
- Program Managers: Provide input on program details, objectives, and audience insights.
- Communications Team: Develop and execute marketing materials and campaigns.
- Finance Department: Manage budget allocation and expenditure tracking.
- External Partners: Collaborate on promotional activities and outreach efforts.
Communication Methods Key:
- Email: Regular updates, progress reports, and requests for information.
- Meetings: Scheduled meetings for updates, reviews, and discussions.
- Status Updates: Timely updates on project progress, milestones, and challenges.
- Reports: Formal documentation of project status, outcomes, and recommendations.
- Feedback: Soliciting feedback and input from stakeholders on project direction and outcomes.
Contingency Plan
Risks and Mitigation Strategies:
- Budget Constraints: Monitor expenditures closely and adjust campaign tactics if needed.
- Low Community Engagement: Implement targeted outreach strategies based on audience feedback.
- External Factors (e.g., pandemic, weather): Have contingency plans in place for unexpected events affecting campaign execution.
Project Success Criteria:
- Increase in program attendance rates by [X]% within [timeframe].
- Positive feedback and engagement metrics from target audience.
- Strengthened partnerships with community stakeholders and organizations.
Executive Summary
The Community Engagement Marketing Initiative aims to enhance community awareness, participation, and collaboration through effective marketing strategies developed by Community Place. This executive summary provides an overview of the project’s objectives, key components, and contingency plan to ensure successful implementation.
Project Overview: The Community Engagement Marketing Initiative seeks to promote community programs and initiatives offered by Community Place, fostering meaningful connections and engagement within diverse communities. Led by Project Manager Kami Moore and supported by a dedicated team including Erin Babbo, Samantha Dodge, and the Development Team, the initiative aims to develop a comprehensive marketing strategy to reach a broader audience and strengthen community partnerships.
Key Components:
- Marketing Strategy Development: Erin Babbo and the communications team are spearheading the development of a targeted marketing strategy, including audience analysis, key messaging, and campaign planning.
- Execution and Implementation: Samantha Dodge and the program managers are responsible for executing marketing campaigns and coordinating community events to drive engagement and participation.
- Stakeholder Engagement: Regular communication and collaboration with stakeholders, including Lillian Allred (Project Sponsor) and Community Place stakeholders, are essential to align objectives and ensure project success.
Contingency Plan: A robust contingency plan has been established to address potential risks and challenges that may arise during project implementation. Led by Project Manager Kami Moore, the contingency plan includes risk identification, impact assessment, mitigation strategies, and contingency actions assigned to respective team members. This proactive approach aims to minimize disruptions and maintain project resilience.
Conclusion: The Community Engagement Marketing Initiative represents a strategic effort by Community Place to strengthen community connections and enhance program participation through effective marketing initiatives. By leveraging the expertise of the project team and implementing a comprehensive contingency plan, Community Place is poised to achieve its objectives and make a positive impact within the communities it serves.
Managed Faithfully by: Samantha Dodge and Team